Coles launched recently a flavourful butter-chicken style roast chicken on Friday, 10 July 2024.
The whole bird comes heat-ready and is coated in a smooth, subtly spiced butter chicken sauce.
It hits shelves in the coming week.
The move follows a rival $10 roast chicken rolled out earlier this month.
The new item is among recent food innovations appearing across stores.
Coles aims to pull in shoppers after simple, flavourful meals.
It matches the $10 price of the rival product and is slated for sale in all supermarkets.