MLS commissioner Don Garber suggests Apple to blame for lack of ...
MLS commissioner Don Garber says that MLS Season Pass subscriptions are beating expectations, but does not reveal exact figures.
awfulannouncing.comHere’s the latest on Don Garber, MLS, and the Apple deal based on recent reporting.
- Garber has repeatedly described MLS’s Apple streaming deal as transformative for exposure and growth, noting the partnership’s global reach and the shift from traditional linear rights to a streaming-first model. He has emphasized that the deal is designed to disrupt traditional media norms and broaden MLS’s audience worldwide. [source coverage in late 2024 reports]
- In various interviews and press commentary, Garber has argued that the deal’s potential to drive subscriber growth and greater visibility could position it among the most significant sports media arrangements in history, particularly given MLS’s international player base and Apple’s scale. [sportcal and sportbusiness coverage from 2024]
- By late 2024 and into 2025, MLS indicated that Season Pass subscriptions were exceeding early expectations and that Apple’s involvement would involve enhanced marketing, international programming, and broader distribution partnerships. Garber highlighted that the collaboration aims to deliver more timing options, better promotion, and a superior viewing experience. [CNBC/Sports Business Journal coverage]
If you’d like, I can pull the very latest single-article updates from today and provide a concise timeline with key quotes. I can also summarize any specific outlets you trust (e.g., Sportico, Sports Business Journal, CNBC) with citations.