Starbucks and Miffy team up to unveil merchandise collection
Starbucks Hong Kong is taking consumers on a heartwarming journey in the world of Miffy this summer with a co-branded merchandise collection.
www.marketing-interactive.comcollaborative merch line debuted across the U.S. and Canada featuring Miffy designs seasonal motifs featuring plush toys, mugs, tumblers and other drinkware; online-only items plus a gift-card design as part of the limited edition release. Starbucks stores aim to bring Miffy’s multigenerational appeal to customers during this limited-time event.