The latest NBA Store updates I found are mostly promotional, with official channels highlighting playoff gear, new arrivals, and a current sale on selected lines. The NBA Store site was updated on April 17, 2026, and the NBA Store’s official social accounts are promoting team merchandise, WNBA collection items, and in-store experiences like “Rip to Rep” at NBA Store NYC.[2][4][6][10]
What’s new
- The official store is advertising NBA gear for all 30 teams, including jerseys, apparel, and memorabilia.[6][2]
- The European store is currently promoting 25% off selected lines with code NBA25SL.[6]
- The NBA Store social account recently highlighted the Mitchell & Ness WNBA collection and an in-store Topps-to-gear activation at NBA Store NYC.[1][4]
Official signals
- The NBA Store’s main official site and international storefront both show April 17, 2026 updates.[2][6]
- The NBA’s communications archive also posted that Stephen Curry and the New York Knicks lead the 2025-26 top-selling jersey and team merchandise lists.[3]
If you want, I can narrow this to store openings, sales, or product drops.
Sources
NBA STORE, 545 5th Ave, New York, NY 10017, 226 Photos, Mon - 10:00 am - 8:00 pm, Tue - 10:00 am - 8:00 pm, Wed - 10:00 am - 8:00 pm, Thu - 10:00 am - 8:00 pm, Fri - 10:00 am - 8:00 pm, Sat - 10:00 am - 9:00 pm, Sun - 10:00 am - 8:00 pm
www.yelp.comScore NBA Gear, Jerseys, Apparel, Memorabilia, DVDs, Clothing and other NBA products for all 30 teams. Official NBA Gear for all ages. Shop for men, women and kids, basketball gear and merchandise at NBA Store.
www.nbastore.euScore official NBA Gear, NBA Nike Jerseys, NBA Apparel & Memorabilia and other NBA products for all 30 teams. Official NBA Gear for all ages. Shop for men, women and kids' basketball gear and merchandise at Store.NBA.com.
store.nba.comNBA News: Your source of the most updated official NBA news. Stay current on the league, team and player news, scores, stats, standings from NBA.
www.nba.comFollow the action on NBA scores, schedules, stats, news, teams, and players. Buy tickets or watch the games anywhere with NBA League Pass.
www.nba.comThe NBA and NBPA today jointly announced that the Golden State Warriors’ Stephen Curry and the New York Knicks have secured the top spots on the NBA’s Top-Selling Jersey and Team Merchandise lists, respectively, for the 2025-26 regular season.
pr.nba.com