Ten News+ appeared at headlines while it restructures and navigate a shift in TV strategy. Continued coverage focuses on local reporting with around a 160,000 national audience and stronger emphasis on local. The 5pm bulletin showed early gains, Deal or No Deal at 7pm posted early gains. Melbourne studio refreshes as part of the network-wide refresh. Viewership in Brisbane and Perth shows mixed results. Sources indicate these movements within Ten’s attempt to navigate a changing TV landscape.
While Seven and Nine battle it out for 6pm news ratings dominance each night, Ten has quietly repositioned itself as a locally focused news source, and the result is its biggest audiences in years.Linear free-to-air television audiences are dropping. This isn’t news to anyone, least of all those within the industry, but it doesn’t necessarily […]
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