Viktor Hovland’s latest sponsorship news is that he extended his relationship with J.Lindeberg for another three years, with the agreement announced in early 2025 and the brand saying he has been with them since 2019. The same reports say his other major sponsors include Ping, Mastercard, Cisco, and Audemars Piguet, while some deal terms were not disclosed.[1][2][3][6][7]
What changed recently
The biggest recent update is the J.Lindeberg extension, which keeps Hovland in the brand’s apparel for the foreseeable future. In the announcement, Hovland described the partnership as a natural fit because of the brand’s Scandinavian roots and focus on performance and style.[6][7][1]
Other sponsor notes
Hovland’s equipment relationship with Ping has also been a long-running part of his setup, with reports saying he plays Ping clubs and carries Ping branding. Other coverage lists additional sponsors such as Nike for footwear, Cisco, Audemars Piguet, Priceless, E-Z-GO, and Paycom, though not all reports agree on every active endorsement.[2][3][9]
One wrinkle
There is also a 2024 report that Puma Golf signed him to an exclusive shoe-only agreement, which appears to conflict with earlier coverage naming Nike as his footwear sponsor. That likely means the endorsement mix shifted, or different outlets reported different stages of his deal situation.[3][4]
Sources
Swedish apparel brand J.Lindeberg has signed Norway’s Viktor Hovland, winner of the low amateur prize at last week’s US Open, to an exclusive multi-year sponsorship deal. Hovland, who turned professional immediately after his final round at Pebble Beach, will tee it up in his first professional event at the PGA Tour’s Travelers Championship at TPC River Highlands, where he will be kitted out in J. Lindeberg apparel. Scott Davis, president of J.Lindeberg USA, said: “Signing Viktor to a...
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