Ofcom fined Virgin Media £28 million for blocking customers from terminating contracts early. The fine roughly equals $37 million, an amount that emphasizes regulatory scrutiny. Some customers asserted they couldn’t cancel their service under any circumstances. The regulator said Virgin Media’s systems kept blocking terminations deliberately. The decision came out on Wednesday, July 8, 2026, triggering public concern. Virgin Media has not yet commented about the penalty. Ofcom will scrutinize how the company follows the rules now.