The WBC welcomes Zuffa Boxing, the promotion company owned by UFC CEO Dana White: 'We're not concerned'
The world has reacted to the news of a new emergence in boxing.
en.as.comZuffa Boxing is owned by TKO Group Holdings, a joint venture formed by Endeavor (formerly WME-IMG) and relevant partners, with Dana White serving in a leadership role for the boxing arm. In 2023, UFC/WWE merged to create TKO, and Zuffa remains a legal entity under TKO as the IP holder for boxing ventures.[1][2][4]
Latest developments include TKO’s expansion of Zuffa Boxing under media partnerships with Paramount+ for U.S./Canada/Latin America rights, and ongoing international negotiations and signings as the brand scales in boxing markets. Media-rights deals and potential signings are frequently reported in industry outlets, but the core ownership structure centers on TKO Group Holdings as the parent of UFC, WWE, and Zuffa Boxing.[2][4][5][6]
If you want, I can pull the most recent public filings or major press releases to confirm dates and ownership details precisely.
Citations:
- Zuffa ownership and 2023 merger into TKO:[1]
- Zuffa Boxing as a TKO subsidiary under the 2023 corporate structure:[1]
- Paramount+ and other media deals for Zuffa Boxing:[4][5]