Uber revealed strategy on Friday to buy Delivery Hero in a significant deal worth $14.8bn, extending Uber Eats’ delivery network across Europe and Asia.
Delivery Hero operates local food delivery businesses that will merge into Uber’s service, strengthening its footprint in competitive markets.
Analysts say the proposal values Delivery Hero at $13bn, enhancing Uber’s standing vs competitors in digital restaurant delivery.
The move follows continuous marketing pushes for Uber Eats, with updates shared in trade press about the bid’s progress.